This week?s Wine Word of the Week is ullage. Official definition from Jancis Robinson?s The Oxford Companion to Wine: Ullage, which derives from the French ouillage, has had a variety of meanings and uses in the English-speaking wine trade. It can mean the process of evaporation of wine held in wooden containers such as a [...]
Odds and ends from a life lived through the prism of the wine glass…
The Wine Spectator Affect
When I received my November 15th issue of Wine Spectator on October 11th, featuring a cover shot of Tim Mondavi and an feature article on him and his estate winery Continuum, I captured some online research reference points so I could have a baseline to measure the effect that a flattering Wine Spectator cover story might have on a winery in the digital age.
Using Wine-Searcher,CellarTracker and Google Keywords search data to track various data points, the results, while not directly linked to conclusions, do indicate a small bump in interest as a result of the cover piece.
For example, Wine-Searcher data indicates that the average bottle price, an indicator of supply and demand, rose $2 month over month, from $149 a bottle to $151 a bottle.
In addition, the Wine-Searcher search rank (always a month behind) indicates that Continuum was the 1360th most popular search in September. By Friday, November 11th the Continuum search rank had increased to 471st for the month of October. (See the top 100 searches for October here).
Likewise, interest at CellarTracker increased, as well. The number of bottles in inventory from October 11th to November 11th increased by 177 bottles, likely no small coincidence.
Finally, Google searches increased fivefold from an average of 210 monthly searches to approximately 1000 monthly searches.
What does this all mean? Good question. The truth is, a Wine Spectator cover appears to have moved the needle a bit, and while the easy route is to take a righteous Eeyore approach to mainstream media and its blunted impact in the Aughts, as contrasted to what a Spectator cover feature or glowing words from Parker meant just a decade ago, I believe a more tangible takeaway is to realize that these sorts of cover stories don’t happen in a vacuum and that Wine Spectator cover and feature was likely a result of weeks, months or even years’ worth of effort from a PR professional.
In an attention-deficit, social media-impacted, offline/online hybrid world of information consumption with mobile and tablets proliferating, in order to break through to (and ultimately assist) the consumer, the value of the PR professional, an oft neglected part of the marketing hierarchy, in reaching out and facilitating the telling of a winery’s story seems to be more important than ever.
It’s not about press releases, it’s about people supporting and telling the winery story, repeatedly, as a professional function – that leads to media notice, and that leads to 14 cases of wine being sold and inventoried at CellarTracker in a 30-day period of time. It’s perhaps obvious, but not adhered to.
Wine Labels
To me, a wine bottle is a blank canvas that can either inspire in its creativity or repel in its insipidness. While I have a reasonably conservative approach to the kinds of wine I want to drink relative to technological intervention, I am unabashedly progressive when it comes to the kind of wine labels that appeal to me. In support of my interest with wine packaging, I keep an eye on The Dieline wine blog to see what’s happening in wine label design (another example from The Coolist here) and I also pay attention to the burgeoning field of wine label design contests.
What say you about progressive labels? Like ‘em? Loathe them? I placed a poll to the right.
I will lobby the nominating committee of the Nobel Prize in Economic Sciences on behalf of anybody who can help me understand how it is that in the span of a week I can see multiple research reports (here and here) on a revived sense of fiscal austerity by consumers yet other reports (here and here) indicate that wine above $20 is the fastest growing segment this year.
These two clearly don’t jive with each other, yet I’m witless to understand why wine is “trading up.” Help!
Everyone had a great time at Wine & Cars Under the Stars last weekend. Don’t believe me? Check out the video: The evening was a great success, netting nearly $50,000 for the foundations at Fairplex and their programs. If you missed Wine & Cars, you can taste the award-winning wines of the Los Angeles International [...]
Back in 2009, Wine Spectator Senior Editor James Laube wrote a blog post about what he considered the perfect one-size-fits-all everyday wine glass. A Wine Spectator online subscription is required to read the full post, but the glass he highlighted was "the Tritan Burgundy Glass by Schott Zwiesel 'Forte' (model 8465/140)". Even with the model number, it's a little tricky pinning down the exact glasses he was talking about. Kind of like tracking down a recommendation for a German Riesling with all the precise descriptors on the label - it's challenging. Let's try break it down:
Schott Zwiesel is the manufacturer
Forte is the line
Tritan is the glass technology they use across a number of their lines
Burgundy is the shape of the glass
The glass shape (and more importantly the size of the glass with that shape) is where things become most ambiguous. If you look on Amazon.com's listing for these glasses they offer two glass shapes:
A "Claret Burgundy" glass which is 24.7-ounce capacity; 8.7-inch tall, 4.4-inch wide
A "Burgundy" glass which is 18.3-ounce capacity; 8-inch tall, 4-inch wide
I think you want the larger 24.7-ounce glass, so the Claret Burgundy is the one to get. The smaller glasses are fine, but for me these slightly larger glasses are just right. Now, if you Google "schott zwiesel 8465/140" the first thing you'll hit is K&L Wine offering these - but the size they quote is 8 5/8" tall, 21.1 oz. capacity. What the heck? That's in between the two sizes offered on Amazon. It's unclear whether there was once one size for Schott Zwiesel's Burgundy glass and they subsequently created a larger and a smaller variant. At any rate - my point in telling you all this is that Lot18 has these glasses this week. They're offering six 24.7 ounce Schott Zwiesel Forte Burgundy glasses this week. They confirm (via Twitter) that these are the 140 models you want. $59.99 with $9.99 shipping. Add a second item (wine or whatever they sell) and shipping becomes free. This may be a good deal if you happen to have some Lot18 referral credits clanging around - especially if you live in a state with tight wine shipping restrictions. If you're not already signed up with Lot18, use this link for $10 off your first order: http://www.lot18.com/offer/4350259674689c3fe5501cbde53f42c5/user/1572 Compare the price to what's available on Amazon.com to make sure you're getting a deal: