What The Google Algorithm Change Means To Wine Bloggers

Yesterday, Tyler Colman posted an interesting bit of information on his blog that connected the dots in both my business and wine blogging worlds. Since much of what I do in my business is web-related, and search is the main way people find information online, I have been closely following the changes to Google’s search [...]

What The Google Algorithm Change Means To Wine Bloggers originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/hfkCh2kZ2u4/

Laura Prepon Lauren Bush Lauren Conrad Lauren German

Thank You From the Bottom of My Heart

I’m sitting here in my new home office with a fresh perspective and a touch of the misties, as in misty-eyes.  Rich and I have been moved into the place for just over a month and it has made a huge difference in how we feel about things.  I now recognize that we were both [...]

Source: http://familylovewine.wordpress.com/2010/08/13/thank-you-from-the-bottom-of-my-heart/

Milla Jovovich Minka Kelly Minki van der Westhuizen Miranda Kerr

The vegetarian challenge for wine ? and a tip of the toque to Charlie Trotter

My wife has a dilemma: she loves red wine and she is a vegetarian. Granted, by picking the right reds–lighter varieties such as pinot noir, gamay, or poulsard–or the right vegetables–mushrooms or lentils–the problems are surmountable and the results rewarding. Nonetheless, my wife represents what may well be a growing number of Americans who eat [...]

Source: http://feedproxy.google.com/~r/blogspot/GuSC/~3/IYp_AtJqsaQ/

Monica Keena Monica Potter Monika Kramlik Moon Bloodgood

Will China buy more foreign wineries? 20 wine questions for 2012

The Mayans forecast a cataclysmic finish for 2012. My crystal wine glasses are not as clear, so instead of forecasts, I ask twenty questions relevant to the wine world in 2012. Will dogmatism die? Sommelier Raj Parr disavows 14% as a litmus test for pinot; other somms say they are not into “natural” or organic [...]

Source: http://feedproxy.google.com/~r/blogspot/GuSC/~3/cF-pNulqVy0/

Sara Foster Sara Spraker Sarah Gellman Sarah Michelle Gellar

Some weekend reading ? PARKENSTEIN!

In a series of post that will go directly into the Wine Blogging Hall of Fame, check out the return of the Hosemaster of Wine and his three-part series, PARKENSTEIN! In the first installment, Parkenstein assembles his creation: “the more power I accumulated, the more I felt this feverish desire to transfer it to another [...]

Source: http://feedproxy.google.com/~r/blogspot/GuSC/~3/fGTAbYy4zTk/

Kristen Bell Kristin Cavallari Kristin Kreuk Kristy Swanson

Value Alert: 2007 Betts & Scholl Grenache "The O.G"

Editor's Note: I blog less frequently when I'm not in the best of moods, hence the quiet period here the last couple weeks. Steve Jobs' passing last week was, I think, the closest thing to Walt Disney dying this generation is going to experience. I teared up a little when I told my 6 year old.

What impressed me most about Jobs was his ability to innovate in so many domains and across so many unique products. His ability to give people a sense of childlike wonder made people feel like with technology - anything is possible. 

Rest in peace, Steve. You are and will be missed.

Ever since I tasted this wine at the 2011 Wine Spectator Grand Tour in Boston (review) I've had an eye out for it. After tasting through some amazing but drying wines at the event from Bordeaux and Barolo, Mike O'Connell Jr from Upper Falls Liquors suggested I check out the 2006 Betts & Scholl "The O.G." Grenache. His recommendation was on the money.

I know what you're thinking...a $29 "value" from Australia? Why spend more than $10 in the region for a 90 point wine? Right?

There are so many ultra-ripe fruit bombs and otherwise high priced stewy disasters coming out of the region - it makes me hesitant to plop down more than $15/btl. However, this wine breaks the mold for what I've come to know of Australian wine, which has been mostly Shiraz.

Betts & Scholl is a unique producer. I wasn't aware until doing some research that they're not necessarily Australian producers. They're a partnership between US-based Master Sommelier Richard Betts and collector Dennis Scholl. Betts described their 2001 bottling as a "warm climate analogy of Pinot Noir" on Wine Library TV in 2007. I totally get that.

In addition to Australia, they produce other red and white wines from California and France ranging from $29-$79.   The O.G. stands for "Original Grenche" (I was thinking Original Gangster) but they also make a $49 Australian Grenche called "The Cronique". If you get the sense these guys listened to a lot of rap music in the early 90s you might be right. Word has it they named it The Cronique because it was hard to stop drinking and Andre Young (Dr. Dre) was one of the first customers to pick up a case. Interesting stuff.

Here are my notes on the 2007 Barossa Grenache:

2007 Betts & Scholl The O.G. Grenache Barossa Valley
$29 Release Price
14.5% Alcohol
1,300 Cases Produced

As light as a domestic Pinot Noir visually, but it packs a flavorful punch. Raspberries and strawberries atop vegetal notes aromatically. Surprisingly dense on the palate given its visual transparency. Flavors of sweet spice (cinnamon?), black cherries, and just a touch of heat (14.5% alcohol). Quite luscious. I like it. I really like it.

92/100 WWP: Oustanding

CellarTracker
Wine-Searcher
Winery website

Highly recommended viewing:
Richard Betts on Wine Library TV (vintage! Back from 2007)

Purchased at The Urban Grape in Chestnut Hill, MA.


Source: http://feedproxy.google.com/~r/WellesleyWinePress/~3/CuMPg-8mUfU/value-alert-2007-betts-scholl-grenache.html

Marisa Tomei Marla Sokoloff Marley Shelton Mary Elizabeth Winstead

Field Notes from a Wine Life ? Cover Story Edition

Odds and ends from a life lived through the prism of the wine glass…

The Wine Spectator Affect

When I received my November 15th issue of Wine Spectator on October 11th, featuring a cover shot of Tim Mondavi and an feature article on him and his estate winery Continuum, I captured some online research reference points so I could have a baseline to measure the effect that a flattering Wine Spectator cover story might have on a winery in the digital age.

Using Wine-Searcher, CellarTracker and Google Keywords search data to track various data points, the results, while not directly linked to conclusions, do indicate a small bump in interest as a result of the cover piece.

For example, Wine-Searcher data indicates that the average bottle price, an indicator of supply and demand, rose $2 month over month, from $149 a bottle to $151 a bottle.

image

In addition, the Wine-Searcher search rank (always a month behind) indicates that Continuum was the 1360th most popular search in September.  By Friday, November 11th the Continuum search rank had increased to 471st for the month of October. (See the top 100 searches for October here).

Likewise, interest at CellarTracker increased, as well.  The number of bottles in inventory from October 11th to November 11th increased by 177 bottles, likely no small coincidence.

Finally, Google searches increased fivefold from an average of 210 monthly searches to approximately 1000 monthly searches.

What does this all mean?  Good question.  The truth is, a Wine Spectator cover appears to have moved the needle a bit, and while the easy route is to take a righteous Eeyore approach to mainstream media and its blunted impact in the Aughts, as contrasted to what a Spectator cover feature or glowing words from Parker meant just a decade ago, I believe a more tangible takeaway is to realize that these sorts of cover stories don’t happen in a vacuum and that Wine Spectator cover and feature was likely a result of weeks, months or even years’ worth of effort from a PR professional.

In an attention-deficit, social media-impacted, offline/online hybrid world of information consumption with mobile and tablets proliferating, in order to break through to (and ultimately assist) the consumer, the value of the PR professional, an oft neglected part of the marketing hierarchy, in reaching out and facilitating the telling of a winery’s story seems to be more important than ever.

It’s not about press releases, it’s about people supporting and telling the winery story, repeatedly, as a professional function – that leads to media notice, and that leads to 14 cases of wine being sold and inventoried at CellarTracker in a 30-day period of time.  It’s perhaps obvious, but not adhered to.

Wine Labels

To me, a wine bottle is a blank canvas that can either inspire in its creativity or repel in its insipidness.  While I have a reasonably conservative approach to the kinds of wine I want to drink relative to technological intervention, I am unabashedly progressive when it comes to the kind of wine labels that appeal to me.  In support of my interest with wine packaging, I keep an eye on The Dieline wine blog to see what’s happening in wine label design (another example from The Coolist here) and I also pay attention to the burgeoning field of wine label design contests. 

What say you about progressive labels?  Like ‘em?  Loathe them?  I placed a poll to the right.

Below is a slide show of winners from the recent International Wine Label Design competition.

Reconciling the Contradiction

I will lobby the nominating committee of the Nobel Prize in Economic Sciences on behalf of anybody who can help me understand how it is that in the span of a week I can see multiple research reports (here and here) on a revived sense of fiscal austerity by consumers yet other reports (here and here) indicate that wine above $20 is the fastest growing segment this year.

These two clearly don’t jive with each other, yet I’m witless to understand why wine is “trading up.”  Help! 

 

Source: http://goodgrape.com/index.php/site/field_notes_from_a_wine_life_cover_story_edition/

Marika Dominczyk Marisa Coughlan Marisa Miller Marisa Tomei