Good Grape Goes on Hiatus

“Life is what happens to you while you’re busy making other plans” said a very wise John Lennon and that’s exactly what has happened with me.  My life has kept apace, even as I’ve made plans to be a respected wine writer.

By most standards, 2011 has been a very good year.  I was a three-time finalist in the Wine Blog Awards, earning notice in the Best Overall Wine Blog, Best Industry Blog and Best Writing categories.  I started contributing a wine column to Forbes.com.  This site was named the 2nd most influential blog (and most influential wine blog) out of 4,000 blogs in a 2011 Wine, Beer and Spirits study by eCairn, a software company specializing in community and influencer marketing.  I was a panelist at Vino2011 in New York City, I won a scholarship to the Wine Writer’s Symposium in Napa Valley, and I turned down enough worldwide wine trip offers to fill a two-month calendar.

Yet, wine writing has exacted a toll.  I approach anything I do with a zeal and fervor that ensures me the success that I want and I’ve treated my wine writing as a full-time second job, to go alongside the job that I already have that requires 50 + hours a week.

Balance isn’t something that I’ve ever been very good at—possessed of an unassuming mien, a Midwestern work ethic, and a mental make-up whereby I cast myself as the underdog means that I am continually trying to prove something to myself, often times at the expense of real, true priorities.

Even more challenging is the fact that my standards for myself have been raised even as I’ve honed my writing chops.  Instead of figuring out a system to find time shortcuts, the amount of time it takes for me to write has become more deliberate and expansive while my interest in writing has become more professional in nature – less blogging and more credible journalism requiring more work to exceed the bar that I’ve set for myself.

The net result of this, after full-time job plus wine writing, is the rest of my life has received scant attention for nearly seven years and I’ve created a nearly untenable situation for myself, a set of internal expectations that I can’t live up to, requiring a time commitment that I can’t manage.

However, most importantly, the expectations and time commitments that I have assigned to my wine writing isn’t fair to the other people in my life – notably, my incredibly supportive wife, Lindsay.  She has been a saint the past six years, my blogging encompassing nearly the entire duration of our 6.5 year marriage.  But, she is long overdue a husband that takes the trash out without prompting!

I’ll be around the Internets – commenting on wine blogs, doing the Twitter thing, staying connected on Facebook and I’ll probably start engaging more actively on CellarTracker and on the WineBerserkers message board, but I’m taking a hiatus from wine writing to recalibrate, shifting my time to the things that are the most important to me:  Family and career.

Jeff

Source: http://goodgrape.com/index.php/site/good_grape_goes_on_hiatus/

Rachael Leigh Cook Rachel Bilson Rachel Blanchard Rachel Hunter

Field Notes from a Wine Life ? Story Edition

Odds and ends from a life lived through the prism of the wine glass…

Words aren’t enough

I give to thee…the worst wine ad of all-time and that’s without delving into the ponderous name of the wine or, why, inexplicably, the back of the laptop in the photo has a big sticker for Ass Kisser ales

…In the main visual, three people are huddled around the boss giving him “Ass Kisser” wine…Isn’t the point of being a brown-noser to do it subtly?  Who randomly gifts their boss right before their employee review? 

image

Even if you view this ad as schlocky hipster irony, it’s still bad and makes you wonder if the advertising sales guy at Wine Enthusiast couldn’t do a solid for his client and suggest creative that, well, actually makes sense.

Or, maybe being horrible was the plan – like a movie that becomes a cult hit a decade hence…so bad that it becomes a lofty ideal for bad, enjoying a following because of its campy nature. 

Bad Week for Eric Asimov?

On both Tuesday and Wednesday of this week, Eric Asimov, the New York Times chief wine critic was taken to task for different reasons by Matt Kramer at Winespectator.com and Steve Heimoff at his blog of the same name.

This is interesting because wine writers of a certain stature very carefully call their shots amongst their peers.

Normally the shots are fired up (Parker) or down (bloggers), but usually never sideways amongst writers in the same strata. 

To watch Asimov, as seemingly decent of a guy as you’ll find, called onto the rug by two notable wine writers, to me, speaks to something much bigger.

With Parker stepping aside and Antonio Galloni receiving glancing admiration for hitting a stand-up triple by dint of his current position at the Wine Advocate, at the same time that the wheat and chaff are separating with wine bloggers, somebody has to step into the fray as a public foil for other wine writers to target.

Unwittingly, it might be Asimov for reasons entirely opposite of Parker’s hegemony.  Asimov’s palate for wine seems food-friendly and balanced; he takes an egalitarian approach to wine for the people without pretense and he doesn’t score wines.

In other words, Asimov is bizarro Superman to Parker’s swashbuckling empiricism and, perhaps, even a greater danger to the Ivory Tower of legacy wine media than the mere jealousy that passed for poking at Parker.

Just a thought…

It’s all about the story

The wine business has always been excellent at storytelling.  Virtually every winery has their origin story and that of their dirt down pat, even if not very compelling.

So, it is with interest that I’ve been watching Facebook’s recent changes keeping in mind that founder and CEO Mark Zuckerberg has emphasized emotional resonance, narrative and storytelling – factors that extend well beyond consumers using Facebook to “Tell the story of their life,” as Zuckerberg noted.  This will be inclusive of the brands that use Facebook for engagement, as well.

I was further intrigued after reading parallel news reports that Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), is singing the same song.

He notes in an article in Advertising Age, “Technology innovations are irrelevant to the future of advertising and marketing unless a more fundamental activity is understood, honored and advanced: the craft of storytelling.”

A quick Google search for “Mark Zuckerberg F8 Keynote” and “Randall Rothenberg MIXX Keynote” will yield a number of stories all occurring in September.  There’s no question about Facebook’s influence and the IAB is the thought-leader for digital advertising.  Between the two of them, they present an imposing shadow of influence on digital marketing.

If I were a winery with an understanding that digital marketing is a tsunami of change that is important, I might start revisiting my winery story for some fine-tuning…

Two books that I recommend to bone-up on the elements of good business storytelling are:  The Story Factor and Made to Stick.

On Sweet Wines

In an article this week from the San Francisco Chronicle called “Beginner drinkers get a crush on sweet red wines,”  E.&J. Gallo VP of Marketing, Stephanie Gallo, noted:  “There is a major shift going on in the U.S. wine drinking culture.  First, we noticed that regional sweet red blends were doing particularly well in Indiana, Texas and North Carolina. Second, our consumers were asking if we produced a sweet red wine after tasting our Moscato at events.”

Good Grape readers had the scoop on this months ago when I wrote:

How Sweet it is – The Growing Sweet Wine Trend in early October, 2010

And

Move over Moscato and Make Way for Sweet Reds in February of this year

Just saying…

Source: http://goodgrape.com/index.php/site/field_notes_from_a_wine_life_story_edition/

Kelly Hu Kelly Monaco Kelly Ripa Kelly Rowland

TMiW 1 ? Looking Back, Looking Forward

This is the premier episode of This Month in Wine, a monthly discussion about what is going on within the wine world from a consumer and insider perspective. Hosts: Tim Elliott and Jeff Lefevere Topics What?s up with Good Grape? Is wine blogging on the decline? Wine Trends & Predictions for 2012 Value Replaces Cheap [...]

TMiW 1 – Looking Back, Looking Forward originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/G2HGzSDlbQM/

Lindsay Price Lisa Marie Lisa Snowdon Liz Phair

Challenging Wine Pairing: German Chocolate Pie

This month I decided to do something a little different with our challenging wine pairing. Rather than do the usual pairing with a meal, we decided to do a pairing with a dessert. German chocolate pie is something that I?ve used many times as the dessert with our tasting dinners. On most occasions, I have [...]

Challenging Wine Pairing: German Chocolate Pie was originally posted on Wine Peeps. Wine Peeps - Your link to great QPR wines from Washington State and beyond.

Source: http://feedproxy.google.com/~r/WinePeeps/~3/o8-qxN_OkVo/

Lauren Conrad Lauren German LeAnn Rimes Leeann Tweeden

Kendall-Jackson Humanizes Their Brand

It’s rare when network TV and wine come together but when it does I take a look. I’m not a regular viewer of Undercover Boss but might be after this episode at Kendall-Jackson Wine Estates. New President Rick Tigner works at the bottom of this organization and learns a lot. And he does the right [...]

Kendall-Jackson Humanizes Their Brand originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/x4ruIoL8u44/

Rebecca Mader Rebecca Romijn Reese Witherspoon Rhona Mitra

Deal Alert: $50 JJ Buckley Gift Cards for $25 (plus $1 shipping)

As is being discussed in the Smoking Deals at Wine Retailers thread on the CellarTracker Forums, JJ Buckley Fine Wines is offering $50 gift cards for $25 - limit 3 per person.

You can give these as gifts (via email or USPS), use them to buy gifts, or use them to buy wine for yourself.

Stack it with $1 Ground Shipping on new orders through the end of December 2011 and this might be the best wine deal of 2011.

They've got good pricing on their website but the best deals come through Preferred Customer Pricing offers delivered via email. Place an order with them to be included on these offers -or- drop me an email if you'd like a referral.

Once you're on their list you're assigned a salesperson you can email with parameters of what you're looking for. They'll scour their inventory and come up with a list of wines that meet your parameters. Regardless of how you choose to order, you can build up to a straight case over time (to minimize per-bottle shipping costs) and then ship your order when weather conditions are optimal.

Visit the JJ Buckley website through this link and look for the yellow banner at the top of the page:
 
http://www.jjbuckley.com/2011_Welcome_Back

Like all out of state retailers, they unfortunately can't ship to Massachusetts.
Disclosure: JJ Buckley ran an ad on the WWP the past few months which this post isn't related to.

Thanks to friend and reader SB for the heads up!

Question of the Day: What do you see in-stock at JJB right now that you'd recommend?


Source: http://feedproxy.google.com/~r/WellesleyWinePress/~3/7AtP2am__1c/deal-alert-50-jj-buckley-gift-cards-for.html

Sienna Miller Simone Mütherthies Sofía Vergara Soft Cell