The Rise of Muscat, a Sign of The Apocalypse?

There was a good story in the Wall Street Journal recently about the rise of Muscat, the sweet white wine made all over the world but closely associated with Italy where it is called Moscato. Last year this grape took off growing nearly 80% in sales from the year before. Nobody in the wine business [...]

The Rise of Muscat, a Sign of The Apocalypse? originally appeared on Winecast. Licensed under Creative Commons.

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Shakira Shana Hiatt Shania Twain Shanna Moakler

Arresting development: FBI charges Rudy K of counterfeiting fine wine

The FBI arrested the man known as Rudy Kurniawan at his home in Arcadia, California yesterday on charges of selling counterfeit wine. Inside the home, the authorities found materials used for making counterfeit wine bottles. They charged him with selling $1.3 million of fake wine but in 2006 alone, Kurniawan sold $33 million of wine [...]

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Rachel Nichols Rachel Perry Rachel Weisz Radha Mitchell

Social Media Quick Tip: Introduce Your Twitter Team

As you know, social media engagement is all about personal touches.  Remember this when thinking through your social media presence, including Twitter.  As much as possible, introduce and humanize your Twitter team.  Here are a couple of great examples of  brands who have added special touches to their Twitter strategies, going beyond a standard Twitter [...]

Source: http://familylovewine.wordpress.com/2010/03/08/social-media-quick-tip-introduce-your-twitter-team/

Sanaa Lathan Sara Foster Sara Spraker Sarah Gellman

Field Notes from a Wine Life ? Cover Story Edition

Odds and ends from a life lived through the prism of the wine glass…

The Wine Spectator Affect

When I received my November 15th issue of Wine Spectator on October 11th, featuring a cover shot of Tim Mondavi and an feature article on him and his estate winery Continuum, I captured some online research reference points so I could have a baseline to measure the effect that a flattering Wine Spectator cover story might have on a winery in the digital age.

Using Wine-Searcher, CellarTracker and Google Keywords search data to track various data points, the results, while not directly linked to conclusions, do indicate a small bump in interest as a result of the cover piece.

For example, Wine-Searcher data indicates that the average bottle price, an indicator of supply and demand, rose $2 month over month, from $149 a bottle to $151 a bottle.

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In addition, the Wine-Searcher search rank (always a month behind) indicates that Continuum was the 1360th most popular search in September.  By Friday, November 11th the Continuum search rank had increased to 471st for the month of October. (See the top 100 searches for October here).

Likewise, interest at CellarTracker increased, as well.  The number of bottles in inventory from October 11th to November 11th increased by 177 bottles, likely no small coincidence.

Finally, Google searches increased fivefold from an average of 210 monthly searches to approximately 1000 monthly searches.

What does this all mean?  Good question.  The truth is, a Wine Spectator cover appears to have moved the needle a bit, and while the easy route is to take a righteous Eeyore approach to mainstream media and its blunted impact in the Aughts, as contrasted to what a Spectator cover feature or glowing words from Parker meant just a decade ago, I believe a more tangible takeaway is to realize that these sorts of cover stories don’t happen in a vacuum and that Wine Spectator cover and feature was likely a result of weeks, months or even years’ worth of effort from a PR professional.

In an attention-deficit, social media-impacted, offline/online hybrid world of information consumption with mobile and tablets proliferating, in order to break through to (and ultimately assist) the consumer, the value of the PR professional, an oft neglected part of the marketing hierarchy, in reaching out and facilitating the telling of a winery’s story seems to be more important than ever.

It’s not about press releases, it’s about people supporting and telling the winery story, repeatedly, as a professional function – that leads to media notice, and that leads to 14 cases of wine being sold and inventoried at CellarTracker in a 30-day period of time.  It’s perhaps obvious, but not adhered to.

Wine Labels

To me, a wine bottle is a blank canvas that can either inspire in its creativity or repel in its insipidness.  While I have a reasonably conservative approach to the kinds of wine I want to drink relative to technological intervention, I am unabashedly progressive when it comes to the kind of wine labels that appeal to me.  In support of my interest with wine packaging, I keep an eye on The Dieline wine blog to see what’s happening in wine label design (another example from The Coolist here) and I also pay attention to the burgeoning field of wine label design contests. 

What say you about progressive labels?  Like ‘em?  Loathe them?  I placed a poll to the right.

Below is a slide show of winners from the recent International Wine Label Design competition.

Reconciling the Contradiction

I will lobby the nominating committee of the Nobel Prize in Economic Sciences on behalf of anybody who can help me understand how it is that in the span of a week I can see multiple research reports (here and here) on a revived sense of fiscal austerity by consumers yet other reports (here and here) indicate that wine above $20 is the fastest growing segment this year.

These two clearly don’t jive with each other, yet I’m witless to understand why wine is “trading up.”  Help! 

 

Source: http://goodgrape.com/index.php/site/field_notes_from_a_wine_life_cover_story_edition/

Monica Potter Monika Kramlik Moon Bloodgood Mýa

Engage or Get Out ? Don?t waste your time with Social Media

So you have a Facebook page? Great! And a twitter account? Bravo! Even posted a couple of photos, maybe uploaded a video? Good for you. What?? You say you even have a blog? You’ve posted an article or two and have comments enabled? Wow, great job! You’re on your way. Now just stick in there [...]

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Kelly Ripa Kelly Rowland Kerry Suseck Kim Kardashian

WBW 74 Wrap-up: 39 Sparkling Values

This is my fifth time hosting Wine Blogging Wednesday, our monthly virtual tasting event, but my enthusiasm has not diminished with the passage of time. In fact, since bringing back the event from hiatus it looks like the idea might be picking up some steam judging from the entires this month. While many of the [...]

WBW 74 Wrap-up: 39 Sparkling Values originally appeared on Winecast. Licensed under Creative Commons.

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Kristin Cavallari Kristin Kreuk Kristy Swanson Kylie Bax

Luxury Gift Baskets

Every year with Uncorked Ventures Matt and I want to make improvements in both the way we handle our business (the processes involved) as well as the offerings we have. On the wine, simply continuing to grow our customer base as well as continuing to build relationships with wineries and vineyard owners will do the [...]

Source: http://winewithmark.info/archives/651

Paige Butcher Pamela Anderson Paris Hilton Patricia Velásquez

Ten refreshing wines for after a ride ? Bicycling.com

I love cycling. I live in the rolling country of Westchester County, NY and one of the perks of the freelance life is having the flexibility to rack up the miles on two wheels. I also love a good craft beer. As do the editors of Bicycling magazine who write often about many delicious brews [...]

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Rachel Perry Rachel Weisz Radha Mitchell Raquel Alessi