The Art & Craft of Natural Wine

“? if you will make a man of the working creature, you cannot make a tool. Let him but begin to imagine, to think, to try to do anything worth doing: and the engine-turned precision is lost at once. Out comes all his roughness, all dullness, all his incapability; shame upon shame, failure upon failure; [...]

Source: http://feedproxy.google.com/~r/TheWineConversation/~3/UnY5bHBIPGk/

Sarah Polley Sarah Shahi Sarah Silverman Sarah Wynter

Wine & The Connected Consumer

Randall Grahm is one of the true characters of the American wine scene. A self-styled terroirist, intuitive branding genius and all around eccentric, Grahm has taken his Bonny Doon Vineyard on quite a ride over nearly the past 30 years. After setting out in 1983 to make great Pinot Noir in California, Grahm was drawn [...]

Wine & The Connected Consumer originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/nrx_xWDCG2s/

Kelly Clarkson Kelly Hu Kelly Monaco Kelly Ripa

Field Notes from a Wine Life ? Cover Story Edition

Odds and ends from a life lived through the prism of the wine glass…

The Wine Spectator Affect

When I received my November 15th issue of Wine Spectator on October 11th, featuring a cover shot of Tim Mondavi and an feature article on him and his estate winery Continuum, I captured some online research reference points so I could have a baseline to measure the effect that a flattering Wine Spectator cover story might have on a winery in the digital age.

Using Wine-Searcher, CellarTracker and Google Keywords search data to track various data points, the results, while not directly linked to conclusions, do indicate a small bump in interest as a result of the cover piece.

For example, Wine-Searcher data indicates that the average bottle price, an indicator of supply and demand, rose $2 month over month, from $149 a bottle to $151 a bottle.

image

In addition, the Wine-Searcher search rank (always a month behind) indicates that Continuum was the 1360th most popular search in September.  By Friday, November 11th the Continuum search rank had increased to 471st for the month of October. (See the top 100 searches for October here).

Likewise, interest at CellarTracker increased, as well.  The number of bottles in inventory from October 11th to November 11th increased by 177 bottles, likely no small coincidence.

Finally, Google searches increased fivefold from an average of 210 monthly searches to approximately 1000 monthly searches.

What does this all mean?  Good question.  The truth is, a Wine Spectator cover appears to have moved the needle a bit, and while the easy route is to take a righteous Eeyore approach to mainstream media and its blunted impact in the Aughts, as contrasted to what a Spectator cover feature or glowing words from Parker meant just a decade ago, I believe a more tangible takeaway is to realize that these sorts of cover stories don’t happen in a vacuum and that Wine Spectator cover and feature was likely a result of weeks, months or even years’ worth of effort from a PR professional.

In an attention-deficit, social media-impacted, offline/online hybrid world of information consumption with mobile and tablets proliferating, in order to break through to (and ultimately assist) the consumer, the value of the PR professional, an oft neglected part of the marketing hierarchy, in reaching out and facilitating the telling of a winery’s story seems to be more important than ever.

It’s not about press releases, it’s about people supporting and telling the winery story, repeatedly, as a professional function – that leads to media notice, and that leads to 14 cases of wine being sold and inventoried at CellarTracker in a 30-day period of time.  It’s perhaps obvious, but not adhered to.

Wine Labels

To me, a wine bottle is a blank canvas that can either inspire in its creativity or repel in its insipidness.  While I have a reasonably conservative approach to the kinds of wine I want to drink relative to technological intervention, I am unabashedly progressive when it comes to the kind of wine labels that appeal to me.  In support of my interest with wine packaging, I keep an eye on The Dieline wine blog to see what’s happening in wine label design (another example from The Coolist here) and I also pay attention to the burgeoning field of wine label design contests. 

What say you about progressive labels?  Like ‘em?  Loathe them?  I placed a poll to the right.

Below is a slide show of winners from the recent International Wine Label Design competition.

Reconciling the Contradiction

I will lobby the nominating committee of the Nobel Prize in Economic Sciences on behalf of anybody who can help me understand how it is that in the span of a week I can see multiple research reports (here and here) on a revived sense of fiscal austerity by consumers yet other reports (here and here) indicate that wine above $20 is the fastest growing segment this year.

These two clearly don’t jive with each other, yet I’m witless to understand why wine is “trading up.”  Help! 

 

Source: http://goodgrape.com/index.php/site/field_notes_from_a_wine_life_cover_story_edition/

Olivia Wilde Padma Lakshmi Paige Butcher Pamela Anderson

Two from Mr. Ridge

I got a message recently from our good friend Christina Donley, Midwest Regional Sales Representative for Ridge Vineyards, telling me that she was in the neighborhood, wanted to check out Gomez at St. Andrews Hall in Detroit, and asking if I?d like to join her. I?ve been aware of this Brit band for some years, [...]

Source: http://feedproxy.google.com/~r/gangofpour/uncZ/~3/QZzo7s5Pp7U/two-from-mr-ridge

Melissa Rycroft Melissa Sagemiller Mena Suvari Mia Kirshner

The Rise of Muscat, a Sign of The Apocalypse?

There was a good story in the Wall Street Journal recently about the rise of Muscat, the sweet white wine made all over the world but closely associated with Italy where it is called Moscato. Last year this grape took off growing nearly 80% in sales from the year before. Nobody in the wine business [...]

The Rise of Muscat, a Sign of The Apocalypse? originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/WzypAFZymPE/

Katharine Towne Katherine Heigl Katie Cassidy Katie Holmes

WBW 74: Value Sparkling Wine

Sparkling wine is thought of by most American’s as a luxury to be consumed on special occasions like weddings, graduations and New Year’s eve parties. And that’s a shame since sparkling wine is so versatile at the table, pairing with a wide variety of food, made all over the world and available at every price point. Perhaps [...]

WBW 74: Value Sparkling Wine originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/K33rkIVgVPY/

Selita Ebanks Shakara Ledard Shakira Shana Hiatt

Tasting Leelanau 2012 ? Verterra Winery

We don?t need much in the way of coaxing, convincing or cajoling to get us back up to northern Michigan wine country. It seems like every time we visit Traverse City and the nearby Leelanau and Old Mission Peninsulas (we?ve been going since the late ?80s), we find at least a couple more good reasons [...]

Source: http://feedproxy.google.com/~r/gangofpour/uncZ/~3/E-SEpshaLHs/verterra

Sarah Gellman Sarah Michelle Gellar Sarah Mutch Sarah Polley