Domaine Pierre Usseglio

I frequently participate in press-wine tastings in Copenhagen. Normally its about tasting the recent vintage or vintages from a particular wine producer - maybe with one or two older vintages. Nothing wrong with that. Its always the latest vintage that is going on the shelves and where the need for good press is welcomed. But I [...]

Source: http://www.wine4freaks.com/42/domaine-pierre-usseglio/

Pink Piper Perabo Poppy Montgomery Portia de Rossi

iTunes Now Includes All Podcast Episodes

This podcast predates iTunes so when it started only a portion of my shows appeared on the feed. After I posted my latest podcast I decided it made sense to consolidate all the shows into the iTunes feed with all future podcasts published in mp3 format. Down the feed to Winecast 33 are enhanced AAC [...]

iTunes Now Includes All Podcast Episodes originally appeared on Winecast. Licensed under Creative Commons.

Source: http://feedproxy.google.com/~r/Winecast/~3/aa6lH_SXTNY/

Padma Lakshmi Paige Butcher Pamela Anderson Paris Hilton

Romantic environment for only Two to taste Italian preparations ? only at Solo Per Du

Romance, romance and romance! This is what Italy is made of. So undoubtedly, the restaurants in this country must also reflect a similar interior atmosphere. In this land of romance nestles the world?s smallest restaurant, Solo Per Due, which is located in a small town, Vacone near Rome. This eating house offers a dining area [...]

Source: http://feedproxy.google.com/~r/vagablond/ysSN/~3/FdtuwzbyXQc/

Missi Pyle Missy Peregrym Molly Sims Monet Mazur

Old World vs. New World in More Ways than just the Wine

In the increasingly close quarters of our global village, Europe is responsible for bringing at least three different substantive and prodigious professional wine journals to market over the last several years.  Each is written by a ‘Who’s Who’ of wine experts.  Meanwhile, stateside, the U.S. has experienced an explosion of pithiness with amateur wine writers writing online.

This juxtaposition becomes relevant after reading a recent post titled, “Are wine blogs going tabloid” by professional wine critic and writer Steve Heimoff.  In his brief post, with a decidedly American point of view, Heimoff summarizes his thoughts with the rhetorical query, “Why do certain bloggers revert to sensationalist stories that don’t, in the long run, matter?”

Good question.  The easy conclusion suggests that controversy and hyperbolically bombastic articles lead to attention and traffic. 

Certainly, two recent books that I’ve been reading bear out this discouraging notion:  Newsjacking:  How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage and Celebrity, Inc.

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Both books cover similar ground in examining how brands can subvert the 24-hour news cycle for business benefit and how the 24-hour news cycle has been subverted by celebrities using easy technology while leading our news culture into tabloidesque territory.

When considered with Heimoff’s point, it is an easy deduction to suggest that 1 + 1 does in fact equal 2 – the sensational does sell and, by proxy, online amateur wine writers are a reflection of our larger media culture.

However, in suggesting this, there is at least one bigger contextual point being missed as well as a caveat.  First, it’s an exclusive view that doesn’t take in the totality of the global wine media village and second, while sensationalism may sell, the lascivious isn’t always what’s shared.

No, it seems our schadenfreude and more primal instincts are kept private, while our shock and awe comes to the fore, at least according to one study.

The Wharton School at the University of Pennsylvania recently examined the most emailed articles on the New York Times web site in March of this year (link initiates a PDF download), looking for the triggers for what causes somebody to share an article, what makes one thing more viral than another?

Their conclusion?  Positive content is more viral than negative content, but both, in general, are driven by “activation” – the notion that high arousal (emotive pleasure or outrage) drives shareable content.  According to the research abstract:

Content that evokes either positive (awe) or negative (anger or anxiety) emotions characterized by activation (i.e. high arousal) is more viral.  Content that evokes deactivating emotion (sadness) is less viral.  These results hold (dominance) for how surprising, interesting, or practically useful content is, as well as external drivers of attention.

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This brings us back to my earlier mention regarding the European wine journals that have come to market in recent years.  Simply, they’re an antidote to the U.S. proclivity for the vapid.

The World of Fine Wine, the family of Fine Wine magazines based in Helsinki and Tong based in Belgium all represent an Old World counterpoint to what can be deemed as the extemporaneous and superfluous coming from the New World.

As Tong publisher Filip Verheyden notes in the Tong manifesto (link initiates a PDF download) :

We live in times of “instant” gratification.  If we want to talk to someone, we pick up our mobile phone wherever we happen to be.  If we want to know something, we click an internet button.  We’re going at 200 km per hour. 

What we seem to forget in this race against time is the trustworthiness of this quickly-acquired knowledge, and that is something we have to find out for ourselves.  But who takes the time to do it? 

…The articles that appear in Tong demand the reader’s attention.  You can’t read them fast and put them away; you have to take the time to understand.  I’d say it takes an evening to read and think about each article.  These are not issues to put in the recycling bin.  Even after five years or more, each will continue to convey the essence of its theme…

The World of Fine Wine and Fine Wine magazine are both similarly endowed with length and verve.

My takeaway based on the Wharton research and the stunning dichotomy between what we’re seeing in the U.S. vs. European wine content is two-fold:

1)  The sometimes sensational aspect of online wine writers, especially domestically, should heed the research and focus their pot-stirring ways on matters that provoke an emotional response from readers, ideally with a positive consequence – like HR 1161 for example instead of tired, lame attempted zingers aimed at Robert Parker.

2)  In addition to a legacy sensibility about the nature and style of wine, the Old World is also drawing a culturally defining line in the sand in how they view and report on wine – it’s with substance, permanence and integrity.

The conclusion is anything but.  However, as the world becomes a smaller place and the U.S. and our wine media becomes a part of the world chorus, losing lead vocal, I would hate for our place in the gallery to be rendered completely voiceless based on a lack of substance which is the seeming trajectory that we’re on. 

It’s just a thought…

If you’re interested in seeing an example of Tong’s long-form think pieces, you can see examples here, here and here.

Source: http://goodgrape.com/index.php/site/old_world_vs._new_world_in_more_ways_than_just_the_wine/

Nicole Scherzinger Nicollette Sheridan Nikki Cox Nikki Reed

On Being an Enthusiast and Sharing Useful Information

An excellent blog post popped up in my Flipboard Google Reader feed this morning. It has nothing to do with wine but it was useful, interesting and made me think a lot about the things I write about here on this blog.

The post is about procuring new wheels and tires for a BMW by Chris Parente. The steps Chris went though researching, ordering, tracking, negotiating, receiving and assembling the order were very familiar to me. They're eerily similar to what we go through as wine deal hounds.

With the exception of installation, I do all of these things when I'm buying wine. Sure, there's the occasional impulse buy at a local wine shop or grocery store, but the bulk of my buying these days is online, in response to email offers, or winery direct. Like Chris with his interest in specific wheels and tires, once you've gone Wine Berserkers you want very specific wines.

What I liked about the post is that he gave specific examples of resources he used and how he went about the process. I can see my way to leveraging his techniques and having a more enjoyable experience by getting better products and service at the best possible prices. Coincidentally, if I had once sentence to describe the mission of this blog that would be it.

What got me thinking the most about his post, though, is the question of whether it's worth it. Or rather, whether I'm interested in getting into another high involvement hobby. You can tell how much time and research went into tires and wheels for one of his cars - imagine extending that across the entire enthusiast experience. You've got to want it and it's got to be a priority to do it well.

I spend hours each week thinking about wine. Reading articles, blogs, consulting and contributing to CellarTracker, looking for deals on wine-searcher.com. Buying it, drinking it, visiting wineries, attending events - writing about it.

When I need new tires or wheels I just got down to DirectTire and they take care of it. Similarly when I needed a new bike for our 7 year old recently. We just went to a couple shops nearby and bought what seemed to be a good fit for our needs. And maybe that's fine for the occasional purchase. Spend the time saved burning up the web for the best deal on healthier pursuits. Life in balance, right?

But I wouldn't mind being more savvy in more domains. And that's why I enjoy acquiring and sharing knowledge via blogs and social networks. Mainstream publications just don't cover this stuff in a way that's as focused on the consumer experience.

You can't go too deep into too many hobbies. But you can learn a little from someone who's deep in a topic and can share useful information. Chris does that and reading his post reminded me to try to do a little more of that here on this blog.

Check it his blog here: Work, Wine and Wheels
You can follow Chris on Twitter: @cparente

I'd love it if you SUBSCRIBED to The Wellesley Wine Press

PS This post was written on an iPad with Blogsy.


Source: http://feedproxy.google.com/~r/WellesleyWinePress/~3/LXDniNUTpz4/on-being-enthusiast-and-sharing-useful.html

Michelle Malkin Michelle Obama Michelle Rodriguez Michelle Trachtenberg

Luxury Gift Baskets

Every year with Uncorked Ventures Matt and I want to make improvements in both the way we handle our business (the processes involved) as well as the offerings we have. On the wine, simply continuing to grow our customer base as well as continuing to build relationships with wineries and vineyard owners will do the [...]

Source: http://winewithmark.info/archives/651

Melissa George Melissa Howard Melissa Joan Hart Melissa Rycroft